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THOUGHTS ABOUT BRANDING
We are passionate about branding and share regularly our useful tips and tools
for effective and commercial branding. Enjoy!

corporate branding
Explore our Corporate Branding insights for corporate businesses! Discover strategies and tips on corporate branding to elevate your brand identity.


What Makes a Strong Brand Identity? 5-Minute Audit Checklist for UAE Brands
Strong brand identity in the UAE is a holistic, constantly evolving ecosystem. When built on authentic DNA, consistent visuals and voice, clear purpose, and ongoing engagement, it propels businesses not only to capture attention but to sustain trust and grow meaningfully in the region’s complex cultural and economic fabric. In this article you'll find a quick 5-minute audit to assess your brand identity strenght.
Nov 103 min read


Unlocking Brand Success in the UAE: Aligning Your Strategy and DNA
Unlock the secret to sustainable growth in the UAE’s dynamic market by mastering the interplay between brand DNA and strategy. Discover how aligning your brand’s authentic core with a culturally savvy, quality-obsessed strategic plan can build trust, drive loyalty, and elevate your startup or SME above the competition.
Nov 33 min read


How to Conduct a Brand Identity Audit for Strong Brand Consistency in the UAE
Conducting a brand identity audit is a critical step for founders and decision-makers in the UAE and GCC. By honing in on aspects like visual and verbal consistency, emotional connections, and differentiation, businesses can develop a strong brand identity that resonates with their audience.
Oct 304 min read


3 Key Strategies to Stand Out in a Saturated Service Provider Market in the UAE
In the competitive service provider market of the UAE, carving out a unique identity is crucial. By defining your Brand DNA, establishing a consistent identity and voice, and optimizing your website for resonance and SEO, you can create a standout position that resonates with your clients.
Oct 223 min read


Everything You Need to Know About the UAE Media Council's New Advertiser Permit
Learn about the UAE Advertiser Permit, which is a necessary authorization for any business or individual wanting to advertise within the UAE from October 30, 2025 onwards.
Oct 165 min read


Unlocking Success: How Corporate Businesses Gain Advantage in Competitive Markets with Branding
This article delves into how corporate companies can harness effective branding strategies to reap significant benefits, highlighting why brand management and a strong digital presence should be top priorities.
Oct 54 min read


Signs It’s Time to Refresh Your Branding
Does your brand feel a bit stagnant in the ever-evolving world? Could it be time for a refresh?
Sep 215 min read
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